After our inaugural 2014 post on goal setting, we figured it would be a good time for us to take a step back and ask ourselves whether we were on track to achieving our goals. One of the goals we evaluated was this very blog you are reading.
When we initially launched our blog in November, our goal was to generate content that was informative and interesting to our users and relevant to our product. After reviewing some analytics and using basic human judgment, it turns out that what we want you to read does not exactly align with what you really want to consume. One thing we understand is that creating great blog content is no different than building and designing a great product or growing a brand. To create great value you need to either a) improve on what has been done in the past or b) offer something innovative, insightful or useful. Of course, these come with risks of failure, but failure is a critical part in the feedback process.
Enough with the words, let’s take a look at some visual examples of how this process of iteration and innovation has taken things from ordinary to extraordinary.
As you can see, great things do not just happen overnight. They are created over time through a continuous process of improvement that starts with Version 1 and are rethought, reworked and refined in stages to produce enhanced Versions 2, 3, 4, and so on. This is the approach we apply to our product and now the curating of our blog. As we experiment with our voice in an effort to share more interesting content, we encourage you to do the same in whatever areas of your life or business you are seeking to improve. Sometimes it is better to be sorry than safe.by